Brand Story

Frustration Fuels Fashion Flair


It was the year 2016 when we all saw a huge shift of buying fashion products from a physical store to online websites. The trend came as a boom for busy working parents like us. It was an opportunity to search for good (looking) outfits for our children without taking leave from the office and roaming in marketplaces. But soon the biggest boon turned into a nightmare when we saw - (01) we had to follow up (beg) for getting own money as refund, (02) return or exchange came as herculean task, (03) ordering apple and getting orange as delivery, (04) seeing like red on websites and getting purple inside beautiful packing after delivery, (05) not having right size or desired color, (06) not able to get matching dress for mom or dad; and the endless list of trouble that made us worried how the joy of online shopping is turning into biggest frustration especially busy working parents. 

Beyond Kidswear: A Purposeful Mission


Olele®: More Than a Brand, a Parental Promise. Founded not on a designer's dream, but by parents for parents. We're not just about making money; we're on a dual mission. On one hand, to empower parents to effortlessly clothe their children in quality fashion, free from post purchase worries. On the other hand, crafting outfits that inspire confidence and comfort in kids. Olele® isn't just a name; it's a commitment. Our brand purpose has swiftly made us one of the most trusted kidswear clothing brands in India as well as countries like USA, UK, Canada, Australia and UAE.

Pampering Parents Like No Other


It's not just about dressing your child well; it's also about how it's made, who makes it, and the promise we fulfill even after you purchase it. Olele® stands out for its extraordinary, parent-friendly policies—our competitors may call it crazy—and unique offerings not found anywhere else in the world. When you choose Olele®, it's not just about your child looking good in our outfits; it's about you feeling complete peace of mind. We strive for your child to repeatedly request Olele outfits for their quality and comfort, while you, as parents, choose us for the hassle-free shopping experience we guarantee. Read more about our crazy parents pampering policies here >>

Elegance in Simplicity, Comfort in Style


We delight in the art of simplicity, weaving sustainability, and capturing the essence of timeless style. Vibrant colors, playful ruffles, frills, and layers define our designs—easy to wear, offering both value for money and, above all, supreme comfort. The ages of 3-4 mark a pivotal point in a child's life when they begin to articulate their fashion preferences. Consequently, our collection commences at this age and extends up to 12-14 years, covering the period when children's bodies and style inclinations evolve into adulthood. From the nascent stages of fashion sense development to its full blossoming, Olele shoulders the responsibility of fostering a child's style and overall appearance.

At our core are fabrics that cocoon children in cool, cozy comfort, be it for daily wear, travel, or outdoor adventures. Baby-soft against the skin, Olele® performance fabrics blend softness and movement with breathable, anti-crush, stay-fresh, easy-care technology.

With Olele®, it's more wearing and less washing—a commitment to comfort that lasts!

Olele, My Baby!

“Olele, My Baby!” – These magical words can bring a smile to your child's face when they're all dressed up in the outfit that you have purchased. Encouraging and appreciating our child's appearance as a parent can help them build confidence and prepare them for the future.

Thank you for choosing Olele® and making your child's day brighter!